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EFFECTIVE INFOMERCIALS THAT REALLY WORK! - By Peter Singleton
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USE IT |
LOSE
IT |
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"Hi my name is Jim Dewald with Motrlube
International" - Stand up, speak up,
speak slowly, speak clearly |
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In some cities, in other
organizations, speakers stayed sitting down for their infomercials
and said, "We do things differently in this city." to
which I replied, "Does Toastmasters teach you to give a
speech sitting down in this city?" |
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"We guarantee that we will save you 50% on
your oil changes" - a powerful statement
of one of the results people will get using your product or service |
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"We produce pure 100%
Hi-Tech Synthetic Motor Oil. Through the use of a pure bright
stock base PAO (polyalphaolephin) product. Many of the complex
molecular structures found naturally in petroleum base stocks begin
to react under extreme heat, which forms sludge, gum and varnish.
PAO's do not have this problem. Make sure the synthetic you use
contains a pure
PAO bright stock base with no esters"
- Don't talk too technical - not now anyway, save it for your
presentation. |
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"We are also fully
insured to pick your vehicle up, change the oil, and return it to
your parking spot while you're busy at work, or have you in and out
within 20 minutes if you prefer to come to us" -
maximum two other great benefits to using your product or service |
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"We are open 9 to 5, Monday
to Friday. We will pick up your car; change your oil; change the oil
filter; change the air filter; and return your car. We'll also do
the same if it's a truck. Plus we're fully insured so that just in
case we have an accident you won't suffer. We'll even supply you
with another car in the meantime" - Woah!
Stop! Enough already! I can't remember any of it. More than a
total of 3 benefits are overwhelming...especially when there are 20
to 30 other people in the room doing the same thing. |
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"Kam Leung owns 15 Calgary
Taxicabs that save a lot of money using my oil" - Give
a testimonial about the type of customer you're looking for |
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"Oh and I forgot, our oil
won't void the manufacturers warranty!" - avoid
saying, "I do this, this, this, this and this." |
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"A good referral for me
this week is someone you know that owns numerous vehicles; a taxi
company; or a mechanic" obviously
anyone that needs your services will refer themselves, but if you
only did business with members there would be no club. |
Make a wish list of potential
customers that would make you the most money and just say 2 potential
customer referral requests: "someone
you know that owns numerous vehicles; a taxi company;" - they
already have a precedent: Kam Leung
The third referral request should be
for a strategic alliance: "or
a mechanic" |
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"A good referral for me is
anyone that needs my services" - and
if you're extremely lucky you might get a lead - next month
when I need an oil change.
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BE SPECIFIC and
say: |
Don't Be General and Say: |
A Real Estate
Lawyer |
Any Professional |
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A
Clothing Store
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Any Retailer |
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A New Car
Fleet Representative
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Mid-sized business |
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An Upscale
Dining Room
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Restaurant |
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An Airline
Executive
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Any Large Business |
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A Drilling
Company
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Any Oil & Gas Company |
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An Accounting
Software Company
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A Company with over 10 employees |
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The Owner of
ABC Company
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Any Manufacturer |
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Someone from
the Foundry Industry
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Any Industrial Company |
John Smith of
Telus
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A Company with Sales over 100 million |
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Jim Dewald, Motrlube
International -Repeat your
name and company name in case someone that has a lead for you missed
it at the beginning. Brand
your name, your company name, and possibly your
website.. |
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You can find us at www.motrlube.com
or call me at 230-2500 - most
business is built on
relationships not memorizing web addresses or phone numbers- don't
try to brand
your website and your phone number here unless that is part of your
advertising like 279-PLAY. |
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